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Message 102: Television Commercials

The title of Radiohead’s compilation of music videos is Seven Television Commercials. The experimental video artist Nam June Paik wrote the following about television commericals generally:

“Plato through the word, or the conceptual, expresses the deepest thing.
St. Augustine thought the sound, or the audible, expresses the deepest thing.
Spinoza through the vision, or visible, expresses the deepest thing.
This argument is settled for good.
TV commercials have all three.”

This is quoted on page 223 of The Worlds of Nam June Paik (New York: Guggenheim Museum Publications, 2000).

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